Parimatch Sponsors & Partners in India
Currently, Parimatch brand ambassadors are rapper Divine, MMA boxer Ritu Phogat, and cricket stars Nicholas Pooran and Sunil Narine. Divine appears in ad campaigns, social media posts, and fan engagement events. Ritu Phogat provides exclusive promo codes, social media challenges, and behind-the-scenes content via her digital channels. Nicholas Pooran is featured in launching specials with the Parimatch cricket betting markets. Sunil Narine hosts co-branded digital contests and provides in-stadium branding for cricket. This type of partnership allows Parimatch to build its presence in India.
The Role of Parimatch Ambassadors
In order to communicate and debate the brand’s principles and enthusiasm, brand ambassadors of Parimatch and partners are essential. In order to show why Parimatch is a market leader in the sports betting and entertainment industry, they communicate with fans and communities, send them to events, post on social media, and host their own live streams. Additionally to writing frank evaluations, engaging with their audiences and communities, producing engaging material for users, and sharing exclusive deals, Parimatch ambassadors also foster community trust and assist in attracting new members to the Parimatch family. Together, Parimatch and our ambassadors build enduring relationships, provide great experiences, and spread the brand’s message globally.
Parimatch Ambassadors
Parimatch sponsorship is very important for the brand, as it allows us to promote the site in India and other countries. We currently have 4 main partners. Below is more detailed information about them.
Sunil Narine
In August 2024, Trinidadian all-round cricket player Sunil Narine was appointed as a Parimatch brand ambassador. Through social media updates, fan meet-and-greets, and the use of his distinctive moniker in exclusive gaming features like the cricket game “Power Punch,” he promotes our brand.
Nicholas Pooran
Nicholas Pooran is a talented batter from the West Indies, currently playing for the Lucknow Super Giants in the Indian T20 League, and became a Parimatch ambassador in August 2023. He appears in a variety of Parimatch advertising campaigns, and he has a role in promoting a range of exclusive “tournament specials” markets, asking fans to predict his runs, sixes, and strike rates – adding another layer of excitement to the match.
Ritu Phogat
Three months ago, Indian mixed martial artist (MMA) and former wrestling champion Ritu Phogat joined Parimatch as a brand ambassador. Through physical gatherings, social media takeovers, and inspirational campaigns that highlight perseverance, she interacts with her followers.
Divine
Mumbai, India is home to the renowned rap artist Divine (Vivian Fernandes). In January 2025, he was appointed Global Brand Ambassador for Parimatch. Through meet-and-greets, the release of collaboration songs, and live performances that bring the gaming community and hip-hop culture together, he boosts the brand.
Parimatch Partners
Parimatch collaborates with important Asian sports organizations to increase fan interaction and broaden its reach in football and mixed martial arts. Fans around the area may enjoy exclusive experiences thanks to the brand’s partnerships with the Argentine Football Association and the UFC, which also provide great visibility at major events.
UFC — Official Partner
Organization: Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts promotion.
Field: MMA events, fighter development, global broadcasts.
How Parimatch Promotes the Brand:
- As UFC’s Official Sportsbook and Betting Partner in Asia, we will also feature our logo inside the Octagon and across broadcast graphics at major events;
- We receive marketing rights as a result of the collaboration, and are able to implement onsite activations at UFC fights, in addition to rights to co-branded promotions related to social media campaigns that can reach millions of fans.
Argentine Football Association — Regional Partner
Organization: Argentine Football Association (AFA), the governing body for football in Argentina.
Field: National teams, domestic leagues, youth development.
How Parimatch Promotes the Brand:
- As the AFA’s sixth regional sponsor in Asia, Parimatch supports official events and organizes fan competitions for autographed jerseys, VIP match access, and meet-and-greet opportunities;
- In order to increase the popularity of Argentine football in Asia, Parimatch and the AFA will develop multilingual digital content, social media activations, and digital alignments with sales and promotions.
Parimatch Title Sponsor — Sunrisers Eastern Cape
Parimatch is the title sponsor of the Sunrisers Eastern Cape, a South African T20 cricket team based in Gqeberha. We are using the team to promote our brand through kit branding, digital activations, meet-and-greet session, exclusive player interviews, and in-game and social media team promotions to engage with cricket fans in the area.
FAQ
Who is the brand ambassador of Parimatch?
We currently have 4 main brand representatives: Sunil Narine, Nicholas Pooran, Ritu Phogat and Divine.
How ambassadors help Parimatch engage with audiences?
They promote the platform on social networks, provide exclusive content, and participate in various events.
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